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The consulting case study: What you need to know

freshminds

Why are Case Studies used? Note that they are not looking for a “right answer”; they are looking for a “right method” Types of case studies. Strategy Consulting : tend to use “strategic” type case studies (more details below). How to answer the case study.

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How to Write a Great Sales Letter

The Fearless Marketer

Directing your prospect to online information about your services (what I call a Sales Letter). Having a selling conversation with your prospect (what I call a Strategy Session). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Let me count the reasons….

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Case Study: Should a Direct-to-Consumer Company Start Selling on Amazon?

Harvard Business

As the CMO of PedalSpark, a small maker of high-end electric bicycles, Mark was considering strategies for selling the company’s new ride. Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. ” “Why, though?”

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Case Study: Should You Adjust Your Business Model for a Major Customer?

Harvard Business

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The year before, prompted by all this, Lumiscape’s leadership had decided to pivot from a sales model to a subscription model. “Of course he is.”

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Case Study: Can This Japanese Snack Food Company Break into the U.S. Market?

Harvard Business

The largest producer of rice crackers in Japan, the company had $1 billion in domestic sales and hoped to kickstart growth and globalization plans. Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. However, their planned U.S.

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Case Study: A Founder Steps Back from Her Start-Up

Harvard Business

On her desk was a pile of résumés from CEO candidates who’d responded to a listing she’d posted on a small business sale website. It would be a multiyear strategy, and we might need outside investment. ” “Of course,” Christine replied. ” She walked into her office.

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Case Study: When You Have to Choose Between Core and New Customers

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. They both knew that he did care and was under pressure from Carlton to improve the bottom line, but he hated the idea that profits had to be part of MMC’s core strategy.