Fool Me Once Or Fool Me All The Time
Martinka Consulting
AUGUST 6, 2018
On June 2, 2018 Jason Zweig’s article in the Wall Street Journal was titled, “ The Fanciful Alphabet Soup Companies Use to Fool You.” Zweig writes that any form of modified profit isn’t cash flow. A perfect example is car dealers who advertise free oil changes for life. Well, if it sounds too good to be true…. Conclusion.
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