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4 golden tickets to capture CX ROI

1 to 1

When all the Venns, funnels, PowerPoints, histograms, flowcharts, and scatter plots are set aside, however, something remarkable becomes evident: While there are two dozen CX ROI metrics to track, companies need only focus on four. The “Four Gold CX ROI Metrics” webinar was the final episode in the three-part series hosted by ECXO.

ROI 32
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Is Execution Where Good Strategies Go to Die?

Harvard Business

On the one hand, it means “the carrying out of a plan or course of action.” ” When leaders “execute a strategy,” they usually mean the former — putting an idea into action. Execution is often where strategies go to die. But those efforts all too often end up meaning the latter.

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Your Sales Training Is Probably Lackluster. Here’s How to Fix It

Harvard Business

Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales training is disappointing. As alarming as those numbers are, they shouldn’t come as a surprise if you consider how sales training is usually conducted. They don’t need to know how to do those jobs.

Sales 37
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Proposals, Part 2: The Potential Solutions

The Consultants Peer Group

There will be ample opportunity to address/present what you do (IT, HR, OD, Strategy, Marketing, etc.), Michael Porter would likely suggest that this is a losing strategy, especially for professional services. The ROI on your membership fees, especially as used in the proposal stage, is fairly straightforward and positive.

Ethics 52
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Podcast Advertising: Ultimate Guide to Podcast Ads [2024]

Buzzsprout

Podcasts are a versatile advertising channel that can work for anyone with a clear message and a strong marketing strategy (more on this later). If you just want to get your message out to a number of your favorite podcasts or run a short podcast advertising campaign to promote a book or online course, for example, this method can work.

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Pay your team right: A comprehensive guide to compensation

Asamby Consulting

This blog post gives you the comprehensive answer: Why compensation is important How to structure your fixed salary components What options for variable pay are there How to pick the right perks and benefits What allowances are and what to pay them for What long-term incentives are out there How strategy and finance influence compensation Let's go!

ROI 40
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What is the Professional Services Industry All About?

Progressus

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities. They’re also engaging customers in new, value-driven ways.