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How to Develop Your Tagline to Win More Work

Successful Independent Consulting

Narrowing your niche is an important step in the right direction, but you’ll also want to develop a tagline as part of your branding. After helping hundreds of solopreneurs, I’ve developed this formula: (What You Do) + (The Result) Step 1: Select the keywords that best reflect your expertise (What You Do). You get the idea.

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For Solopreneurs, Business Development = Relationship Development

Successful Independent Consulting

The biggest stress for self-employed professionals is business development: how to cultivate meaningful regular work. To tackle the challenge of business development, change your frame of reference. If you look up any definition of the term business development , you won't find the word "sales" because there's no selling involved.

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Business Development in the 21st Century

Successful Independent Consulting

A few months ago, PICA hosted a webinar with Suzette Patterson , a sales and business development expert. For example, instead of sending a mass email campaign to dozens of people on your mailing list, take the time to send the email one at a time with a personal note at the beginning. Here are some suggestions. The One-Two Punch.

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Behavioral Science Casebook Example: Citibank App

Steve Shu Consulting

As related to the Applied Behavioral Science in the Digital Age course that I have been developing, I am creating a casebook that covers examples based on the real world, such as sample websites, app designs, email campaigns, and customer journeys with ideas about how to evaluate such designs though the lens of behavioral science.

Examples 195
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Behavioral Science Casebook Example: Citibank App

Steve Shu Consulting

As related to the Applied Behavioral Science in the Digital Age course that I have been developing, I am creating a casebook that covers examples based on the real world, such as sample websites, app designs, email campaigns, and customer journeys with ideas about how to evaluate such designs though the lens of behavioral science.

Examples 195
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Case Examples of Empirical Research Methods As Related to Consulting Firms

Steve Shu Consulting

Since many of my students aspire to work in consulting after they graduate, the purpose of this post is to round up some examples in the consulting space as related to research methods. This post will be updated from time to time. McKinsey article, “Not enough comps for valuation?

Examples 195
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Digital Transformation in Manufacturing in 2024: Benefits & Examples

Epicflow

Read the article to explore the other benefits of digital transformation for manufacturing and discover the applications of innovative technologies along with digital transformation examples in manufacturing. For example, additive manufacturing reduces time and costs for prototyping, which helps create the developed product faster.