Optimized or maximized?
Seth Godin Blog
JANUARY 28, 2024
Engineers can optimize a bridge. There are some bridge designs that satisfy aesthetic, financial, durability, safety and efficiency needs better than others. The work of optimization is finding the best set of tradeoffs. Maximization, on the other hand, seeks the solution that ranks the highest for just one goal. After it peaked, Yahoo sought to maximize short-term stock price (and the needs of its top executives) instead of optimizing for customer experience, innovation, resilience and utility.
Let's personalize your content