Remove 2001 Remove Marketing Remove Turnaround
article thumbnail

Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex

Consulting Matters

During his twelve-and-a-half-year tenure, he worked in finance and strategic planning before taking over as leader of Epcot theme park on the week of 911, 2001. He was offered an executive job at Disney and moved to Orlando, Florida, in 1994.

article thumbnail

The Key to Campbell Soup’s Turnaround? Civility.

Harvard Business

When Doug took over as CEO of Campbell Soup Company in 2001, the company had just lost half its market value, sales were declining, and the organization was reeling from a series of layoffs. Set Expectations. If the evaluations revealed leaders were falling short, the expectation was explicitly reinforced.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Companies Escape the Traps of the Past

Harvard Business

Former GE boss Jack Welch was a master at using symbolic bets to coach GE to have the culture he wanted to achieve his strategic goals, to be #1 or 2 in every market they were in. They volunteer their time and energy in communities where GE has plants and offices.

Company 28
article thumbnail

The Connection Between Employee Trust and Financial Performance

Harvard Business

This was the headquarters of Campbell Soup Company when one of us, Doug Conant, took the reins as CEO in 2001. Doug observed this when he moved into a Vice President of Marketing position at Nabisco in the $3.5 Inside — drab colors, peeling paint, and dead plants decaying in the common areas. Was this a prison?