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When Doug took over as CEO of Campbell Soup Company in 2001, the company had just lost half its market value, sales were declining, and the organization was reeling from a series of layoffs. You’ll need to set expectations, identify practices to bring those expectations to life, and then measure and reinforce your civility initiative.
The articles — “Competing on the Eight Dimensions of Quality” (1987) and “What Does ‘Product Quality’ Really Mean?” The central idea is that decision making is a process, not an event.
Take Anne Mulcahy, who stepped into the CEO role at Xerox in 2001, during a particularly tough time in the company’s history. What she learned informed her strategy for the turnaround, which she then communicated through a series of town halls, roundtables, and memos. “The response was overwhelming,” Mulcahy said.
Box 3: Generate breakthrough ideas and convert them into new products and businesses. ” He continued, “let’s not launch Product X version 2 and instead focus all our efforts on Product Y.” To endure, companies must excel at all three boxes, or their success could be very short-lived.
This was the headquarters of Campbell Soup Company when one of us, Doug Conant, took the reins as CEO in 2001. ” With new direct reports, Doug found that there was often a period of low-productivity limbo when both parties were trying to figure the other one out. Was this a prison?
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