2001 Sales Turnaround 
Harvard Business
OCTOBER 5, 2017
When Doug took over as CEO of Campbell Soup Company in 2001, the company had just lost half its market value, sales were declining, and the organization was reeling from a series of layoffs. Set Expectations. If the evaluations revealed leaders were falling short, the expectation was explicitly reinforced.
Harvard Business
JULY 18, 2016
This was the headquarters of Campbell Soup Company when one of us, Doug Conant, took the reins as CEO in 2001. This division was far outside his area of expertise—and his peers in supply chain, sales, and R&D knew it. Inside — drab colors, peeling paint, and dead plants decaying in the common areas. Was this a prison?
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