Rule of Thumb #2: Use Behavioral Lenses to Innovate and Adapt to Changes
Steve Shu Consulting
JANUARY 4, 2023
2009; Johnson and Goldstein, 2003; Johnson et al., employers, advisors, platforms, systems providers, investment managers). 5649 (2003): 1338-1339. Let’s take just one of five behavioral angles I cover at Cornell in my applied behavioral economics courses, namely choice architecture. What if people don’t accept defaults?
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