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In 2004, the Institute for Operations Research and the Management Sciences (INFORMS) awarded Andy and Prabha the Marketing Science Practice Prize for outstanding implementation of marketing science concepts and methods, recognizing the sales territory alignment system they had developed and implemented through the work of ZS Associates.

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We left that firm in New York City in 2004 and started Navalent. We love being in the trenches with our clients, a case with every professional services firm. Many consulting firms spend time writing about their methodologies or writing about their own case studies to self-promote. We thought, “We can still do this.

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A great deal of research — using methodologies such as resume studies and other models — has found that employer discrimination and prejudice plays a large role in creating this gap. In the case of consumer discrimination, some customers may prefer not to interact with minority workers. Census data from 2000.

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