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2004 was the next major shift towards a services focus for IBM. IBM’s target market for consulting services became the clients who were willing to pay for higher-value corporate services packages of research, software and services. Information Technology. Marketing Sales & Service. Financial Markets.
Today we highlight Kalypso, a young but emerging player in the consulting market. Co-founded in 2004 by ex-Deloitte partners George Young and Bill Poston, and (randomly) headquartered in Cleveland, Ohio, Kalypso’s main mandate is to help firms expand their innovation capabilities. Germany, The Netherlands, and Mexico.
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