At LEGO, Growth and Culture Are Not Kid Stuff
BCG
JANUARY 19, 2017
The turnaround of the LEGO Group is one of the famous business stories of this century. A victim of overexpansion and brand dilution, LEGO was on the brink of bankruptcy in 2004, when Jørgen Vig Knudstorp became the CEO. He was a 35-year-old former academic and consultant who quickly gained a reputation as a turnaround artist.
Let's personalize your content