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The Lockdown Unlocks Real Work

Markovitz Consulting

According to BCG’s analysis , productivity at companies that have shifted to remote work has increased between 15% and 40%. At a $500M footwear company I once worked with, the founder and CEO—long removed from his role product development—decided that he didn’t like a particular style his product team had designed, developed, and purchased.

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How Customers Come to Think of a Product as an Extension of Themselves

Harvard Business

That’s when consumers feel so invested in a product that it becomes an extension of themselves. Companies that encourage psychological ownership can entice customers to buy more products, at higher prices, and even to willingly promote those products among their friends. It’s called psychological ownership.

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Your New Hit Product Might Be Underpriced

Harvard Business

The odds are stacked against new products or services. We have diagnosed thousands of product failures over the last 30 years, and have found recurring patterns. Often new products are over-engineered with too many features, usually at too high a price. The problem with wildly successful products. How could they not have?

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(Re)Designing the HR Organization (Kates, Human Resource Planning, 2006)

Kates Kesler

Human Resource Planning, 2006. Since 1970, the world’s 50 biggest companies have tripled in size, and the number of consumer products introduced each year has increased 16-fold (Useem & Useem, 2005). If there are multiple products, customers, geographies, or service lines, then HR needs to support them all.

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Why Adding More Products Isn’t Always the Best Way to Grow

Harvard Business

Back in 2006, McDonald’s saw its growth stall. Product expansion is often used as a path to growth, but it can have unintended consequences for other aspects of the business — including the customer experience central to the company’s value proposition. Justin Case/Getty Images. But sales hardly budged.

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Don’t Overlook the Small Brands You Already Own

Harvard Business

Simpson quickly shifted her focus away from the hard candies line and launched new gummy products using existing excess capacity in a plant. She relaunched an existing product (Kazoozles) into SweeTart ropes (a tart, gummy licorice-like product). Small brands are important here for a few reasons.

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Why Microsoft Is Willing to Pay So Much for GitHub

Harvard Business

Strategic value, on the other hand, has little to do with any of those things and almost everything to do with how a company’s product and/or market position help or hinder another company’s (usually a bigger one’s) ability to be successful. In 2006 Google acquired YouTube for an eye-popping (for the time) figure of $1.6

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