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Similarly, considering greater accruals (which represent the difference between reported income and operating cashflows) to measure short-term orientation has its difficulties. It assumes that a smaller proportion of cashflows in earnings indicates a myopic firm.
Prior to COVID-19, I have marketed through the Internet Gold Rush, Y2K, the dot-com bust, 9/11, The Great 2008 Recession, and any number of other “irrational” rushes. Marketing agencies don’t need to be talking about cash-flow, CARE or FMLA. There is also a positive ethos of concern and a sincere desire to be helpful.
Michael Lewis: Prioritise playing the game ethically Similarly, Michael Lewis, the bestselling author of The Big Short , exposed the unethical and reckless behaviour of some players in the financial industry leading up to the 2008 financial crisis. One example of Buffett’s approach is his investment in Coca-Cola.
After all, “short-termism” does not correspond to any single quantifiable metric. Our belief is that the earnings of long-term companies will rely less on accounting decisions and more on underlying cashflow than other companies. With this metric, the gap between long-term companies and the rest is even bigger.
In that year, these improvements resulted in 15,000 metric tons of CO2 emissions avoided and savings of nearly $11 million. Wal-Mart, for example, aimed to double fleet efficiency between 2005 and 2015 through better routing, truck loading, driver training, and advanced technologies.
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