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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

Adrian Ott cites the example of P&G’s Febreeze, which was a great product that initially failed in the market because people forgot to use it. To bring Adrian Ott’s framework back full circle, she addresses the challenges of products in each Time-ographics quadrant and key tools that can be used for each.

Marketing 256
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Consultant Ninja: Thee Sunbeam method of Government Stimulus.

Consultant Ninja

After a quick spike of sales, future demand will be lower. So the effective cost per incremental new house sale was $43,000. These programs made 2009 go slightly better than it would have otherwise, but will make 2010-2012 slightly worse. Productivity. (6). What a waste. What a stupid way to run a business, or a country.

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Leading Management Principles of the World’s Top Shipbuilders

Epicflow

The capacity of HHI is superior to its competitors — a four-kilometer Ulsan shipyard with nine huge “Goliath Cranes,” 16,000 well-trained and experienced people in production, R&D, management, and administration, and the ability to manufacture any ship of any size with superb quality and the highest deadweight tonnage in the world.

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How Much Should a Sales Team Pressure Buyers to Close?

LSA Global

How Much Should a Sales Team Pressure Buyers to Close? Closing is a big part of sales, and it is not easy. With only 1-in-5 opportunities closing, how much should a sales team pressure buyers to close? Most sellers say they avoid being pushy during sales calls , but the majority of buyers rank sales reps as pushy.

Sales 68
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Consultant Ninja: "Future Demand Borrowing": Management.

Consultant Ninja

5 out of 6 of them were "borrowed" buyers from 2010-11. The result is that 2009 volumes are higher, but 2010-11 volumes will be more anemic. Youll hear more about this over the month or two, as November/December closed sales are published as being way down. Productivity. (6). Posted by Consultant Ninja. at 2:43 AM.

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Big Miss in Retail Sales vs. Expectations; Trend Change or Another

MishTalk

Big Miss in Retail Sales vs. Expectations; Trend Change or Another "Soft Patch"? Retail sales were up 0.4% May retail sales were revised lower, to +0.5% Here are some retail sales comments from Bloomberg to help put things into perspective. Sales dropped 2.2 Automobile dealer sales rose 1.8 Purchases rose 2.4

Retail 61
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Consultant Ninja: Classic Consulting Quotes. (Chapter 4, Part 1.

Consultant Ninja

His goal; to ferret out their trade spend as a % of sales and their sales organizational structure. thats like what, 7% of sales or something, right?". So you were organized by product line, then, right?". Productivity. (6). Timmy: "Hmm hmmm, and what did you do there?". Timmy: "oh thats right, 9%.". Related Posts.