Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation
Steve Shu Consulting
JUNE 30, 2010
From a strategy perspective, the approaches are well-structured and remind me of timeless, Michael Porter-esque classics. If you started with the “who” dimension, you might start with a marketing segmentation strategy that is focused on middle-class families in a metro area. Ott, CEO and founder of Exponential Edge Inc.
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