Remove 2013 Remove Marketing Remove Productivity
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PLG: Building Products That Market Themselves

Tom Spencer

In today’s competitive business landscape, traditional sales and marketing-driven approaches are increasingly giving way to a new paradigm: Product Led Growth (PLG). Product Led Growth is a business methodology in which the product itself serves as the primary driver of customer acquisition. What is PLG?

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Three Reasons Hobbies Translate Into Productivity

Comatch

Since 2013, I have been collecting seashells and using them for creative art projects. 3 Reasons Hobbies Drive Productivity. Independent consultants are multi-role players, having to master every aspect of their consulting product. That means devoting time and resources to building their personal brand for market visibility.

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List: Global Strategy Firms 2013

Tom Spencer

List of Global Strategy Firms in 2013. Maybe not, but seeing as Sydney is at the other end of the earth you would expect a truly global strategy firm to have an office there (if you want to see a list of purely Aussie strategy firms for 2013, click here ). BELOW is a hand-picked list of leading Global Strategy Firms. Consulting.

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Lighten Up Your Marketing

Women in Consulting

As content marketing explodes, so too, does the volume of noise. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Put your product or service into a past or future historical period.

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Dick Smith: The Power of Viral Marketing

Tom Spencer

Dick Smith: The Power of Viral Marketing. by Tom Spencer on January 26, 2013 · 0 comments. However, while most Australian’s are doing what Australian’s do best, one Aussie veteran is promoting a new range of Australian owned products to support Australian farmers, and is donating 100% of the profits to charity.

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Nonfarm Payrolls +113,000, Median Bloomberg Estimate 180,000; Huge March 2013 Employment Revision

MishTalk

Huge March 2013 Revision Nonfarm employment for March 2013 was revised up by 369,000 (347,000 on a not seasonally adjusted basis). Average hourly earnings of production and non-supervisory private workers rose $0.06 For 2013, one needs to factor in the increase in payroll taxes for Social Security.

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How to Develop a Professional Services Marketing Strategy – Part 1

Prudent Pedal

This post is the first in a series to share how professional services can develop and execute marketing strategy. Instead, it will give you a strategic framework to guide both the thinking about AND deployment of your marketing strategy. The 2 major challenges to developing professional services marketing strategy . Here’s why.