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Why Marketing Analytics Hasn’t Lived Up to Its Promise

Harvard Business

The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8% Data-Driven Marketing.

Marketing 132
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List: Global Strategy Firms 2013

Tom Spencer

List of Global Strategy Firms in 2013. Maybe not, but seeing as Sydney is at the other end of the earth you would expect a truly global strategy firm to have an office there (if you want to see a list of purely Aussie strategy firms for 2013, click here ). BELOW is a hand-picked list of leading Global Strategy Firms. Consulting.

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All-Cash Home Sales Hit Record 42% of Sales

MishTalk

Even though household formation by millennials is at a record low percentage, home sales are at modest levels thanks to investor all-cash buying. Market-Watch notes All-Cash Home Sales Reach New High. This is still a very cash- and investor-driven market,” says Daren Blomquist, vice president at RealtyTrac.

Sales 75
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Important Tax Law Changes for 2012 & 2013|Women In Consulting.

Women in Consulting

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Non Profit Direct Marketing. Get the Flash Player to see this player. -->.

Nonprofit 103
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Personal Income Tax Revenues Show Significant Softening in Q4 2013, Decline in Q1 2014

MishTalk

Rockefeller Institute reports Personal Income Tax Revenues Show Significant Softening in the Fourth Quarter of 2013. However, growth softened significantly in the third and fourth quarters of 2013. percent in nominal terms in the first quarter of 2014 compared to the same quarter of 2013. percent, respectively.

Report 70
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PLG: Building Products That Market Themselves

Tom Spencer

In today’s competitive business landscape, traditional sales and marketing-driven approaches are increasingly giving way to a new paradigm: Product Led Growth (PLG). The product should not only solve one or more key problems faced by the target market, it should also be well designed.

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Retail Sales "Unexpectedly" Decline; December Revised Lower, GDP Estimates Follow

MishTalk

In a rare, back-to-back performance, retail sales in the US fell for the second month after a downward revision put December sales into the red. While the two straight months of declining sales most likely reflected frigid temperatures, there were also signs of general weakness creeping in as online sales also fell.

Retail 71