2014 Benchmarking Industry Methodologies 
Harvard Business
MAY 8, 2017
How have the firm’s growth, profits, and stock performance compared to a relevant benchmark (NASDAQ for a tech company, for example, or DAX Index for a German firm) during the transformation period? For more on our methods, see the sidebars below.) The same was true of Adobe’s Shantanu Narayen. Microsoft is a case in point.
Harvard Business
FEBRUARY 13, 2017
I talked with Rita McGrath, a professor at Columbia Business School, who together with Ian MacMillan, of the University of Pennsylvania’s business school, developed this classic methodology for planning innovation. ” Step 2: Do benchmarking. Where Did Discovery-Driven Planning Originate?
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