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MARCH 18, 2014

Business leaders use a variety of metrics to gauge the financial health and performance of a company. One of the most popular metrics used by marketers is Net Promoter Score (NPS), a simple loyalty measurement to gauge customer satisfaction and likelihood to recommend. The findings. 1to1Media.com/weblog.

Benchmarking 46

Benchmarking Metrics Trends Data 46

Harvard Business

MARCH 7, 2017

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. Here are examples of how firms in three industries are simplifying the purchase process, and the specific tactics they are using: An employee wellness benefits provider uses content marketing. Fast forward to today.

B2B 33

B2B Travel Benchmarking Sales 33

Harvard Business

MAY 8, 2017

Whereas most business lists analyze companies by traditional metrics such as revenue or by subjective assessments such as “innovativeness,” our ranking evaluates the ability of leaders to strategically reposition the firm. We then narrowed the list to 18 finalists using three sets of metrics: New growth.

Methodologies 53

Methodologies Culture Metrics Company 53

Harvard Business

FEBRUARY 13, 2017

As McGrath and MacMillan explained in a 2014 article, the idea started in the mid-1990s while reviewing the projects Rita tracks in her “flops” file — her collection of failed growth projects that had lost their parent company at least $50 million. ” Step 2: Do benchmarking.

Benchmarking 31

Benchmarking Methodologies Apparel Company 31