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Latest NPS Benchmark Scores Reveal Customer Experience Shifts

1 to 1

Business leaders use a variety of metrics to gauge the financial health and performance of a company. One of the most popular metrics used by marketers is Net Promoter Score (NPS), a simple loyalty measurement to gauge customer satisfaction and likelihood to recommend. The findings. 1to1Media.com/weblog.

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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. The content is highly prescriptive, guiding customers through the stages of decision making, assessing their readiness to provide wellness benefits, and walking them through benchmarking exercises and even RFP builders.

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A Refresher on Discovery-Driven Planning

Harvard Business

As McGrath and MacMillan explained in a 2014 article, the idea started in the mid-1990s while reviewing the projects Rita tracks in her “flops” file — her collection of failed growth projects that had lost their parent company at least $50 million. ” Step 2: Do benchmarking.

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What the Best Transformational Leaders Do

Harvard Business

Whereas most business lists analyze companies by traditional metrics such as revenue or by subjective assessments such as “innovativeness,” our ranking evaluates the ability of leaders to strategically reposition the firm. We then narrowed the list to 18 finalists using three sets of metrics: New growth.