Remove 2014 Remove Efficiency Remove Marketing
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A Refresher on Marketing ROI

Harvard Business

Companies spend a lot on marketing communications. trillion in 2014. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Comparing marketing efficiency with competitors.

ROI 74
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Social Media Is Too Important to Be Left to the Marketing Department

Harvard Business

Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. Here is a simple process from my book Social Media Strategy, Marketing, and Advertising in the Consumer Revolution.

Media 70
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Examples of Organizations Who Have Top Business Training Programs

Clarity Consultants

In this kind of environment, focusing on worker retention and cross training to make existing workers more efficient makes a lot of sense. They develop market-leading insurance software that works together to enhance insurers ability to respond to industry changes and empower customers, agents, and employees. Booz & Company.

Training 165
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Oil’s Boom-and-Bust Cycle May Be Over. Here’s Why

Harvard Business

Unlike national oil companies and oil majors that typically take five to 10 years to develop conventional oil reserves, these independent and “unconventional” players have improved their drilling and fracturing technology to the point where they can respond within months to temporary spikes or dips in the market. The soaring U.S.

Cash Flow 132
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Creating a Risk Register: All You Need to Know

Epicflow

external risk (customer, supplier, market, etc.); . What tools can a project manager use for more efficient risk management? Project and resource management tools have a variety of functions that make work on projects more efficient and streamlined as well as provide solutions for effective risk management. . References.

Resources 130
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3 Kinds of Jobs That Will Thrive as Automation Advances

Harvard Business

And it’s not just low skilled, manual labor that’s at risk — “knowledge” work like operational analytics and marketing is also being taken over by sophisticated artificial intelligence algorithms. How Technology Is Reshaping Markets. For example, one survey indicated that the use of ad-blockers among U.S.

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How a Flex-Time Program at MIT Improved Productivity, Resilience, and Trust

Harvard Business

In today’s increasingly competitive hiring market, organizations need to think differently about how to attract new employees and retain existing ones. Based on this stat alone, it’s clear to me that people who feel trusted will get their work done efficiently while improving overall morale and company culture.