For Some Platforms, Network Effects Are No Match for Local Know-How
Harvard Business
JULY 26, 2018
Any platform still needs to achieve a product-market fit to succeed in the long run. What works well in one country may fare badly in another, especially when the product being sold is a physical rather than a digital one. In 2015 AirPAYMENT went live, eliminating the small-business headache of processing payments and managing cash.
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