2015 Balance Sheet Methodologies 
Harvard Business
SEPTEMBER 16, 2016
Definitions for what constitutes EvD, and methodologies to calculate its value, remain in their infancy. Using the same formula, Apple’s intangible assets in 2014 were $280 billion — or almost twice the value of its 2015 calculation.
Harvard Business
OCTOBER 30, 2017
Over a period of years, every GE senior manager would learn the lean startup methodology, and GE would be the showcase for how modern companies use entrepreneurial management to transform culture and drive long-term growth. In 2015 Trian Partners, an activist investor, bought $2.5 Innovation at GE was on a roll. Then it wasn’t.
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