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How Do You Break Into a New Market?

David A Fields

A question I was asked: I want to break into the local market. Text and images are © 2015 David A. Consultants Marketing Prospecting prospecting speaking writing' What advice can you give me? As background, I’ve been in consulting for 20 years with a big-name firm and now I’m striking out on my own. What has worked for you?

Marketing 150
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Global Capital Markets 2016: The Value Migration

BCG

Their collective 6% ROE in 2015 capped off five years of dismal revenue results. Yet the same cannot be said for the capital markets industry as a whole—the ecosystem that includes buy-side firms, sell-side firms, information service providers, and exchanges.

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Best Business Books 2015: Marketing

Strategy+Business

This year's smartest marketing books, led by Captivology, wrestle with the ramifications of the maturing digital age, and help us reach a more sophisticated understanding of the opportunities -- and perils -- of deploying immensely powerful digital platforms to reach customers.

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Eight Tech trends of 2015

freshminds

Technology is constantly influencing the way that businesses run in 2015. In a recent report, Deloitte has predicted that the following eight technology trends are set to change the way businesses will engage with their customers, how work gets done and how markets and industries will change over the next 18-24 months.

Trends 40
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African Consumer Sentiment 2016: The Promise of New Markets

BCG

Given the negative headlines that dominated news coverage about Africa in 2015, the casual observer might conclude that the outlook for business there is gloomy. Among the highlights from our 2015 survey: Rural areas and Ethiopia are two emerging markets with growing potential; we explore the opportunities and challenges of each.

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Strong Economy – Strong Buy-Sell Market

Martinka Consulting

Second question: is there similar activity with larger companies, small, mid-sized, and lower middle market firms? Magazine – 65-75% of small companies in the US – some 10 million – likely hang up a “for sale” sign in the next 10 years (2015). Axial – 66% of businesses with employees are owned by baby boomers (2015).

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In a Tough Market, Investors Seek New Ways to Create Value

BCG

In May 2016, we released the 2016 Value Creators rankings, which track the top performers worldwide and in 28 industry sectors on the basis of their total shareholder return (TSR) from 2011 through 2015. Recent volatility in global equity markets has led to an uptick in bearishness among investors. trillion in assets under management.