David A Fields

FEBRUARY 9, 2015

Text and images are © 2015 David A. Consultants Consultative Selling Creating Value Marketing Prospecting Relationships writing adding value Consultative selling prospecting relationships selling visibility' Do you see a difference between IP and information? How do you balance them? Fields, all rights reserved.

Consulting 150

Consulting Marketing 150

Harvard Business

AUGUST 9, 2016

By Matt Lawson, Managing Director, Ads Marketing at Google. It happened slowly at first … but today 91 percent of smartphone users turn to their phone for ideas while doing a task (Source: Google/Ipsos, “Consumers in the Micro-Moment” study, March 2015). Consumers expect more of marketers now.

Marketing 99

Marketing Metrics Enterprise Data 99

David A Fields

NOVEMBER 11, 2015

Text and images are © 2015 David A. Fields, all rights reserved. .

Consulting 150

Consulting Marketing 150

David A Fields

APRIL 29, 2015

Text and images are © 2015 David A. Fields, all rights reserved.

How To 150

How To Marketing Consulting 150

Epicflow

OCTOBER 9, 2024

In the 1980s, project management software packages often were marketed in terms of how well they performed what was called “cost/schedule integration.” If we are undertaking the project scope because of the value (contract price, sales revenue, market visibility, productivity improvement, mortality reduction, etc.) Devaux, Stephen A.,

Resources 130

Resources Metrics Data Cash Flow 130

Harvard Business

MAY 10, 2018

search interest for “ open now ” grew 300 percent from June 2015 to June 2017. As people search for answers, assistance becomes the new marketing battleground. And the biggest challenge marketers face in this age of assistance is knowing when to act. How Leading Marketers Get Time on Their Side.

Bain 95

Bain Marketing Advertising Media 95

David A Fields

NOVEMBER 3, 2015

For 2015, this same organization sent out another invitation for nominees, but this time they included a $99 “application fee.” A consultant emailed me this question yesterday: David, I’ve been recognized in the past by an organization as a “Top Thought Leader” in my area.

Consulting 150

Consulting Marketing 150

David A Fields

AUGUST 4, 2015

Text and images are © 2015 David A. The five practices above are just a starting point. What else have you found to be effective in building a reputation for being Likeable? Fields, all rights reserved.

eBook 150

eBook Enterprise Consulting How To 150

Management Consulted

AUGUST 7, 2016

Acquired in 2009 by The Nielsen Company, a world leader in market research, and with only one location in downtown Chicago, the Cambridge Group has taken the most basic concept of “supply and demand” and concluded that there is a better way. Go to Market Optimization. Market Entry Strategy. THE CAMBRIDGE GROUP. Innovation.

Groups 100

Groups Interviews Culture Case Interview 100

Tom Spencer

APRIL 6, 2019

“Data scientists, fast computers, and advanced software are replacing traditional decision-making processes and disrupting tried-and trusted traditional consulting methodologies, with Big Data being one of the main forces of disruption” ( Tras, 2015 ). This can significantly cut time in the market and improve quality.

Data 106

Data Consulting Agile Industry 106

Harvard Business

DECEMBER 14, 2016

Consumer markets in the developing world are an enormous but still-untapped opportunity for companies seeking new sources of growth. The challenges – market development, product design, logistics, communication — deter many companies from even considering rural markets in developing countries. Worldwide, there are 3.4

Marketing 70

Marketing Sales Productivity Development 70

Harvard Business

SEPTEMBER 19, 2016

Over the past 18 months, Sergey’s experience has been echoed in offices in Ukraine, South Africa, Turkey, Brazil, and many other emerging markets that have faced substantial currency depreciation due to the drop in commodity prices and the flow of capital to the U.S. Normally, MNCs raise prices in the emerging market, (e.g.,

Marketing 70

Marketing Agile Company Sales 70

Harvard Business

JULY 28, 2017

Compare that with 67% and 66% in 2016 and 2015, respectively. It’s not that employees are getting less tech-savvy; it’s that the market demands more of each and every one of them. Jobs requiring greater analytical skills, for example, grew at a 77% clip from 1980 to 2015.

Company 132

Company Tools Survey Education 132

Harvard Business

JUNE 14, 2016

The rise of social media changed marketing. Now, before some marketers have even fully adapted to that world, the social web is transforming again. The rise of private social networks and messaging apps will challenge the strategies that marketers developed for public social networks. There is a comfort there.

Marketing 70

Marketing Media Data Company 70

Harvard Business

APRIL 14, 2017

For example, our survey, which asked managers of 13 functions, from sales and marketing to procurement and finance, to indicate whether their departments were using AI in 63 core areas, found AI was used most frequently in detecting and fending off computer security intrusions in the IT department.

Company 156

Company Survey Finance Engineering 156

Harvard Business

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. According to the Society for Human Resource Management (SHRM), late 2015 was the most difficult hiring period in four years. Just one year later, Glassdoor named Genesys one of the Best Places to Work for 2015.

Recruitment 70

Recruitment Recruiting Talent Strategy& 70

Steve Shu Consulting

JANUARY 4, 2023

” Marketing Letters 23, no. Harvard Business Press, 2015. Johnson, Eric J., Shu, Benedict GC Dellaert, Craig Fox, Daniel G. Goldstein, Gerald Häubl, Richard P. Larrick et al. “Beyond nudges: Tools of a choice architecture.” 2 (2012): 487-504. Payne, John W., Bettman, David A. 243-275. . ” (Working Paper 2022).

Construction 195

Construction Journal Agile Exercises 195

Harvard Business

JUNE 12, 2017

Turing’s thought experiment spawned scores of science-fiction tales, such as the 2015 hit movie Ex Machina. According to Scott Berns, CenturyLink’s Director of Marketing Operations, the company has approximately 1,600 sales people, and the Angie pilot started with four of them.

Sales 71

Sales Marketing Tools Telecommunications 71

Harvard Business

OCTOBER 10, 2016

While India is the fastest growing major economy in the world today, some foreign companies are still struggling to enter the market there. To enter the Indian market with more profitability, multinational companies would benefit by creative use of the country’s supply chain and the explosive growth of its online channel.

Marketing 70

Marketing Intellectual Property Sales Retail 70

Harvard Business

FEBRUARY 16, 2017

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. adults were at risk of developing type 2 diabetes in 2015. The same is true for social innovators.

Nonprofit 113

Nonprofit Wireless Training Training 113

Harvard Business

OCTOBER 23, 2018

In 2015, we conducted a workforce analysis that revealed a significant shortage of women in leadership at our company. While this number was comparable to the percentage of women executives at Fortune 500 healthcare companies in 2015, it was not a number we were proud of. At Lilly, we have tackled this problem head-on. Insight Center.

Leadership 127

Leadership Survey Research Study 127

Harvard Business

NOVEMBER 10, 2016

Big Bang, a Korean pop (K-Pop) boy band, earned $44 million in 2015, making it among the highest paid in the industry. to Kazakhstan, and selects a few trainable and marketable individuals out of more than 300,000 applicants. Rather than market performers in a one-way manner, they nurture relationships with customers via social media.

Talent 128

Talent Media Advertising Industry 128

Harvard Business

SEPTEMBER 2, 2016

In September 2015 the Environmental Protection Agency found that many Volkswagen cars sold in the United States were equipped with software that could falsely improve the performance of diesel engines on emissions tests. Measuring Marketing Insights. This cheating was subsequently acknowledged by the car maker. Insight Center.

Media 125

Media Analysis Data Software 125

BCG

AUGUST 29, 2016

Following a strong 2014, the year 2015 will go into the books as a record for global M&A deal making. Capital markets have long greeted acquisition announcements with skepticism—and with good reason. In the current market environment, at least, investors are showing more trust in, and higher expectations for, dealmakers.

Report 75

Report Boston Consulting Group Finance Research 75

Harvard Business

JULY 11, 2017

metros that increased their productivity, average wages, and standard of living from 2010 to 2015, only 11 metros achieved inclusive economic outcomes. EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC. The Union Market challenge. This needs to change.

Development 169

Development Real Estate Retail Guidelines 169

Harvard Business

OCTOBER 19, 2016

In 2015, for example, small food and beverage manufacturers drove nearly half of category growth , while the top 25 manufacturers could only take credit for 3%. For example, Breyers, the ice cream brand, recognized that the gelato market was booming, but that super-premium gelatos were selling for 2.5

Marketing 70

Marketing Retail Productivity Sales 70

Management Consulted

APRIL 20, 2016

2015 class size: 635. The Class of 2015 had a full 35% of its graduates accept offers in the consulting field, and Kellogg has become a hot recruiting spot across top firms – but especially for McKinsey. 2015 class size: 259. The average starting base salary for a Tuck grad entering consulting in 2015 was over $137,000.

Consulting 100

Consulting Management Deloitte Bain 100

Harvard Business

JUNE 15, 2017

Like its American compatriot Ford Motor Company , GM’s market share in India has always been in the single digits, but recently Ford has reported rising monthly sales of 36% in India. 1 — Consistent Leadership Over Time Matters in This Market. Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S.

Automotive 124

Automotive Marketing Operations Company 124

Consulting Success

OCTOBER 16, 2017

She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. 11 years ago, Dorie Clark was focused on one job — helping companies with their marketing strategies and social media presence. Develop Your Marketing Approach as Your Business Grows.

Consulting 177

Consulting Sales Marketing Resources 177

BCG

JANUARY 20, 2017

For the five years from 2011 through 2015, the industry’s performance declined somewhat in both absolute and relative terms. The best value creators over time are those that are insulated from e-commerce, capitalize on the growth of emerging markets, and continually evolve their business model. See Exhibit 1.)

Boston Consulting Group 75

Boston Consulting Group Tourism Retail Fashion 75

Tom Spencer

FEBRUARY 2, 2019

This shift towards global markets turns out to be much more difficult than it seems. How do you operate in markets with different norms and values than the one in which you’re comfortable? To stay relevant in a market that never stops changing, companies must master the skill of “blitzscaling”. Blitzscaling. Importance of CRMS.

System 95

System Sales Data Financial 95

Harvard Business

MARCH 7, 2017

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. Here are examples of how firms in three industries are simplifying the purchase process, and the specific tactics they are using: An employee wellness benefits provider uses content marketing.

B2B 117

B2B Travel Benchmarking Sales 117

Harvard Business

APRIL 12, 2017

Gate agents typically let the market rule by raising the reward until enough flyers decide to change their travel plans. In 2015 , 505,000 passengers were voluntarily bumped in this manner and another 46,000 were bumped against their will. This will yield a more market-based result.

Airlines 118

Airlines Government Transportation Travel 118

Harvard Business

MARCH 28, 2017

The same study found that identifying people with the right skills in a rapidly changing market is the top issue impacting recruiting. But it’s not just technology and markets that are changing—workers are changing too. Read more from Korn Ferry: How Organizations Can Thrive in the Digital Economy.

Talent 103

Talent Recruitment Recruiting Survey 103

Women in Consulting

JUNE 1, 2017

Mark your calendar for Thursday, June 15th when Survey Program Director Jen Berkley Jackson of The Insight Advantage and Deb Siegle of Strategic Marketing Solutions will share this year’s results from your consulting peers. We all need a reality check now and again, and the annual WIC Best Practices Survey is a great place to start.

Survey 85

Survey Meeting Consulting Media 85

Harvard Business

APRIL 14, 2017

Frontier firms are able to employ the most advanced technologies, which in turn allow them to win market share at the expense of their less productive competitors. And the globalized markets that frontier firms operate in disproportionately reward their knowledge advantage, setting them even further apart from the rest. billion euro.

Company 123

Company Research Enterprise Productivity 123

Harvard Business

JULY 13, 2017

And second, we are able to link it to firms’ productivity and several measures of labor market policies. As MIT economist David Autor told HBR in late 2015 when asked about the causes of inequality, “There are many moving parts here. What About Labor Markets? ” How Trade and IT Fit In.

Productivity 133

Productivity Study Policies Data 133