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How Do I Include a Call to Action In My Newsletter?

David A Fields

Text and images are © 2015 David A. Consultants Marketing Prospecting Strategy writing prospecting strategy visibility' You can see more discussion of this question by joining the Solo Consultant’s Network on LinkedIn. Fields, all rights reserved.

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The Dos and Don’ts of Working with Emerging-Market Data

Harvard Business

Applying this, however, is much easier said than done — especially among companies operating in emerging markets. Emerging-market data can be challenging to work with due to significant data gaps, biased data, and outdated or incorrect numbers. Of course, these issues can cause a headache for any company, in any market.

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OC&C Strategy Consultants Interview and Culture

Management Consulted

OC&C STRATEGY CONSULTANTS INTERVIEWS & CULTURE . Today we continue our firm profile series with an in-depth review of OC&C Strategy Consultants. Known for its incredible family-style and entrepreneurial culture, relaxed work style, and long retention of employees, OC&C competes not only on strategy but also on culture.

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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. That’s because the “loyalty era” of marketing, as we’ve known it, is waning. /Getty Images. Maslow sought to map the psychological needs of humans and their motivations.

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Recruiting Strategies for a Tight Talent Market

Harvard Business

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. According to the Society for Human Resource Management (SHRM), late 2015 was the most difficult hiring period in four years. At least one company has worked Quora specifically into its recruitment strategy.

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Rethinking Marketing Measurement from the Ground Up - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

Harvard Business

By Matt Lawson, Managing Director, Ads Marketing at Google. It happened slowly at first … but today 91 percent of smartphone users turn to their phone for ideas while doing a task (Source: Google/Ipsos, “Consumers in the Micro-Moment” study, March 2015). Consumers expect more of marketers now.

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The Cambridge Group: Interviews & Culture

Management Consulted

Acquired in 2009 by The Nielsen Company, a world leader in market research, and with only one location in downtown Chicago, the Cambridge Group has taken the most basic concept of “supply and demand” and concluded that there is a better way. Brand & Business Portfolio Strategy. Global Growth Strategy. Market Entry Strategy.

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