Remove 2015 Remove Marketing Remove Strategy
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OC&C Strategy Consultants Interview and Culture

Management Consulted

OC&C STRATEGY CONSULTANTS INTERVIEWS & CULTURE . Today we continue our firm profile series with an in-depth review of OC&C Strategy Consultants. Known for its incredible family-style and entrepreneurial culture, relaxed work style, and long retention of employees, OC&C competes not only on strategy but also on culture.

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How Do I Include a Call to Action In My Newsletter?

David A Fields

Text and images are © 2015 David A. Consultants Marketing Prospecting Strategy writing prospecting strategy visibility' You can see more discussion of this question by joining the Solo Consultant’s Network on LinkedIn. Fields, all rights reserved.

Sales 150
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Eight Tech trends of 2015

freshminds

Technology is constantly influencing the way that businesses run in 2015. In a recent report, Deloitte has predicted that the following eight technology trends are set to change the way businesses will engage with their customers, how work gets done and how markets and industries will change over the next 18-24 months.

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Best Business Books 2015: Marketing

Strategy+Business

This year's smartest marketing books, led by Captivology, wrestle with the ramifications of the maturing digital age, and help us reach a more sophisticated understanding of the opportunities -- and perils -- of deploying immensely powerful digital platforms to reach customers.

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Rule of Thumb #2: Use Behavioral Lenses to Innovate and Adapt to Changes

Steve Shu Consulting

Marketing Letters 23, no. Harvard Business Press, 2015. There will be some players that will be way more agile than others and able to capitalize on both important behavioral implications and operational tactics. But this discussion isn’t limited to Secure Act 2.0…. Johnson, Eric J., Goldstein, Gerald Häubl, Richard P.

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Strong Economy – Strong Buy-Sell Market

Martinka Consulting

Second question: is there similar activity with larger companies, small, mid-sized, and lower middle market firms? Magazine – 65-75% of small companies in the US – some 10 million – likely hang up a “for sale” sign in the next 10 years (2015). Axial – 66% of businesses with employees are owned by baby boomers (2015).

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The Cambridge Group: Interviews & Culture

Management Consulted

Acquired in 2009 by The Nielsen Company, a world leader in market research, and with only one location in downtown Chicago, the Cambridge Group has taken the most basic concept of “supply and demand” and concluded that there is a better way. Brand & Business Portfolio Strategy. Global Growth Strategy. Market Entry Strategy.

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