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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

I’ve been using the sales funnel for 28 years, my whole career. When I started my career, the most profitable application of force was in sales. Back in the 1990s, sales reps had a lot of information, while customers had relatively little. Sales reps leveraged that information gap to create a lot of trust.

Sales 132
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The Leadership Blind Spots at Wells Fargo

Harvard Business

The post-scandal scrutiny of Wells Fargo’s culture has so far focused on the high-pressure sales environment that drove employees to create as many as two million fake accounts. The bank has since fired 5,300 employees for the illegal behavior and eliminated retail bank sales goals entirely. But the fallout is far from over.

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Startups Are Turning Customers into Lobbyists

Harvard Business

These have forced AirBnB, Tesla, and Uber to make costly concessions to their operating practices or to exit certain markets altogether. The petition was seen as instrumental in getting the city council to adopt new regulations which permitted Uber to operate legally. How can new firms overcome the regulations that protect incumbents?

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A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works

Harvard Business

Retail sales through digital channels (including mobile sales) increased by a massive 23% in 2015. Amazon is the biggest beneficiary, now accounting for 26% of all online retail sales. company, which operates hundreds of retail stores across the country. ” Online retail, on the other hand, is thriving.

Retail 134
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The Dos and Don’ts of Working with Emerging-Market Data

Harvard Business

Executives are usually taught that data is an objective and critical input for strategic planning and operations. Applying this, however, is much easier said than done — especially among companies operating in emerging markets. To understand a product’s sales potential, executives want industry-specific indicators.

Data 120
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How Companies Are Already Using AI

Harvard Business

For example, our survey, which asked managers of 13 functions, from sales and marketing to procurement and finance, to indicate whether their departments were using AI in 63 core areas, found AI was used most frequently in detecting and fending off computer security intrusions in the IT department.

Company 164
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How AI Is Streamlining Marketing and Sales

Harvard Business

Turing’s thought experiment spawned scores of science-fiction tales, such as the 2015 hit movie Ex Machina. The company collects thousands of sales leads from the businesses it serves, and it wishes to interact with them in the intimate, personal manner consumers have come to expect.

Sales 71