Remove 2016 Remove Agile Remove Metrics
article thumbnail

Fostering Employee Innovation at a 150-Year-Old Company

Harvard Business

.” Our solution – one transferable to other organizations pursuing innovation – has been to create an agile network of volunteer ambassadors and coaches throughout the company who have taken collective responsibility for making innovation happen and steering our organizational culture in the right direction.

Company 131
article thumbnail

What Creativity in Marketing Looks Like Today

Harvard Business

The metrics also changed. Marketers are adopting the business practices of entrepreneurs such as lean startup and agile development. Adopting an agile method of customer testing and rapid iteration, they worked with engineering to rethink the product and bring a “minimum viable product” to market for these new buyers.

Marketing 134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Organizations Can Thrive in the Digital Economy - SPONSOR CONTENT FROM KORN FERRY

Harvard Business

Gartner predicts 41 percent of enterprise revenue will come from digital business by 2020—almost double what the percentage was in 2015 (Gartner, 2016). This revealed five essential leadership and organizational capabilities: discipline and focus, agility, connectivity, openness and transparency, and empowerment and alignment.

Agile 70
article thumbnail

Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do

Harvard Business

In 2016 we asked 80 senior executives from 20 countries and 25 industries where they focus their attention throughout strategic execution. The most common chief executive exaltation we hear is “We must be more innovative, agile, and adaptable.” This would be a mistake.

article thumbnail

CEOs Should Think Like Founders, Not Just Managers

Harvard Business

Large enterprises have been responding to these developments for some time, mainly by applying the methods of startups such as lean experimentation, design thinking, and agile development. Use New Metrics. As such, it is deadly to hold them to standard big-to-bigger growth metrics.