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.” Our solution – one transferable to other organizations pursuing innovation – has been to create an agile network of volunteer ambassadors and coaches throughout the company who have taken collective responsibility for making innovation happen and steering our organizational culture in the right direction.
The metrics also changed. Marketers are adopting the business practices of entrepreneurs such as lean startup and agile development. Adopting an agile method of customer testing and rapid iteration, they worked with engineering to rethink the product and bring a “minimum viable product” to market for these new buyers.
Gartner predicts 41 percent of enterprise revenue will come from digital business by 2020—almost double what the percentage was in 2015 (Gartner, 2016). This revealed five essential leadership and organizational capabilities: discipline and focus, agility, connectivity, openness and transparency, and empowerment and alignment.
In 2016 we asked 80 senior executives from 20 countries and 25 industries where they focus their attention throughout strategic execution. The most common chief executive exaltation we hear is “We must be more innovative, agile, and adaptable.” This would be a mistake.
Large enterprises have been responding to these developments for some time, mainly by applying the methods of startups such as lean experimentation, design thinking, and agile development. Use New Metrics. As such, it is deadly to hold them to standard big-to-bigger growth metrics.
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