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The board chose earnings per share (among other financial metrics) to measure and reward executives for long-term performance. Another company, in the agricultural technology sector, chose free cashflow as the primary long-term incentive measure. Eventually, the company’s share price nosedived.
Stephen has introduced innovative methods and metrics to the project management discipline and has taught project management at universities and for organizations worldwide, including Siemens, Ford, Qatar Telecom, and the US Air Force. To have real integration to support decision-making, we need a single metric that works for all parameters.
Likewise, what is the right set of metrics that company executives should use to manage their subscription businesses in order to hold themselves fully accountable to their stakeholders? The majority of the disclosures they provided at the time were standard top-down metrics (e.g., Their revenues grew by over 100% in 2016.
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