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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134
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Main Risks of Aerospace Engineering Projects: How to Implement Wise Risk Management into Your Organization

Epicflow

Competition at the domestic and international markets. Large aerospace companies (Boeing, Airbus, Lockheed Martin, and more) hold a significant market share, which poses additional challenges for smaller players in terms of their competitiveness on the market. . Operational risk management . Talent management. .

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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 130
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Leading Management Principles of the World’s Top Shipbuilders

Epicflow

This is almost 10% higher than in 2016. Hyundai Heavy Industries Hyundai Heavy Industries (HHI) is a top South Korean shipbuilding company that holds roughly a 15% share of the world’s shipbuilding market. As stated in the report, between fiscal years 2010 and 2016, MHI successfully secured a cumulative free cash flow of nearly $14.4

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Architect Your Business Joy with Jodee Peevor

Consulting Matters

How to build your business by operating in joyful work. My mission is to support heart-centered entrepreneurs to build and market beautiful online businesses and launch them worldwide. Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link].

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Impact of Data Analytics in Consulting

Tom Spencer

This can significantly cut time in the market and improve quality. Creating new business models, products and services: Big data provides organisations with the opportunity to identify customer demand, spot trends in the market and develop the next generation of products and services ( Tras, 2015 ).

Data 106
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Startups Could Fundamentally Change the Way Big Investors Operate

Harvard Business

In September 2016 we undertook a survey of nearly 300 endowment and foundation managers. This disconnect is a major problem for the continuing development of efficient capital markets. In short, we need the world’s biggest investors to connect with the world’s nimblest investment-technology startups.