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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134
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The Real Reason the German Labor Market Is Booming

Harvard Business

Considering how Germany anchors a European continent plagued by high unemployment and slow growth, its labor market is on fire. trillion in 2016. Figures for 2016 forecast a surplus of $25 billion. Analysts criticized the country’s labor market institutions as particularly inflexible. With just 2.6

Marketing 138
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African Consumer Sentiment 2016: The Promise of New Markets

BCG

Focus Tuesday, June 21, 2016. A wide range of products and services have already found enthusiastic buyers. And certain products—like mobile phones—are a greater priority than food in some regions. But nothing could be further from the truth. If projections hold, Africa will have over 1.1

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Leading Management Principles of the World’s Top Shipbuilders

Epicflow

This is almost 10% higher than in 2016. Hyundai Heavy Industries Hyundai Heavy Industries (HHI) is a top South Korean shipbuilding company that holds roughly a 15% share of the world’s shipbuilding market. As stated in the report, between fiscal years 2010 and 2016, MHI successfully secured a cumulative free cash flow of nearly $14.4

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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 129
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Main Risks of Aerospace Engineering Projects: How to Implement Wise Risk Management into Your Organization

Epicflow

Issues with the supply chain lead to poor quality of products and delays in their releases. Competition at the domestic and international markets. AS9100 is an international standardized quality management system for the aerospace industry, which aims to improve safety and reliability of aerospace products. Talent management. .

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The Most (and Least) Empathetic Companies, 2016

Harvard Business

As the newly released 2016 Empathy Index demonstrates, empathy, which is about understanding our emotional impact on others and making change as a result, is more important to a successful business than it has ever been, correlating to growth, productivity, and earnings per employee. billion) in the year to end-March 2016.

Company 70