Inside Nudging: Implementing Behavioral Science Initiatives to be released in June 2016
Steve Shu Consulting
APRIL 15, 2016
My new book, Inside Nudging: Implementing Behavioral Science Initiatives , will be released in June 2016.
2016 Marketing Sales 
What Creativity in Marketing Looks Like Today
Harvard Business
MARCH 22, 2017
What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.
Marketing 
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Successful Independent Consulting
JULY 16, 2019
It’s hard to know if your expertise will be in demand, but like most solopreneur marketing, the more specific your niche, the better. I didn’t upload a résumé and it said I’ve only been an independent consultant since 2016, although I’ve worked as one since 2004.) Then you can log in and update your profile.
Talent 297
297 
How AI Is Streamlining Marketing and Sales
Harvard Business
JUNE 12, 2017
The company collects thousands of sales leads from the businesses it serves, and it wishes to interact with them in the intimate, personal manner consumers have come to expect. Wentworth told me that Drift is generating qualified leads for the sales team by making customers. Analytics are critical to companies’ performance.
Sales 71
71 How Blockchain Can Help Marketers Build Better Relationships with Their Customers
Harvard Business
OCTOBER 1, 2018
Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.
Marketing 129
129 
Leading Management Principles of the World’s Top Shipbuilders
Epicflow
NOVEMBER 8, 2024
This is almost 10% higher than in 2016. Hyundai Heavy Industries Hyundai Heavy Industries (HHI) is a top South Korean shipbuilding company that holds roughly a 15% share of the world’s shipbuilding market. As stated in the report, between fiscal years 2010 and 2016, MHI successfully secured a cumulative free cash flow of nearly $14.4
Management 222
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Early Lessons from India’s Demonetization Experiment
Harvard Business
MARCH 14, 2017
The original reason given for the drastic demonetization action was to expose the so-called “black” market, fueled by money that is illegally gained and undeclared for tax purposes. Arguably, the surge in business for mobile wallets was natural, at least for the 17% of the population that owned a smartphone in early 2016.
Banking 128
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The Most (and Least) Empathetic Companies, 2016
Harvard Business
DECEMBER 1, 2016
As the newly released 2016 Empathy Index demonstrates, empathy, which is about understanding our emotional impact on others and making change as a result, is more important to a successful business than it has ever been, correlating to growth, productivity, and earnings per employee. billion) in the year to end-March 2016. billion ($1.39
Company 70
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The End-of-Quarter Sales Rush Costs Companies Money
Harvard Business
AUGUST 25, 2017
Ask any organization what’s happening in the sales department on the last few days of the month and the entire last week of any fiscal quarter. Sales teams are closing deals, at all costs. The market is pushing companies to hit incredibly high numbers, quarter after quarter and month after month. It is a vicious cycle.
Sales 71
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Architect Your Business Joy with Jodee Peevor
Consulting Matters
AUGUST 25, 2022
I decided to expand in 2012 and opened another business, focusing on the complete package, with Marketing Agency "Online & Totally Fabulous," which builds, launches, grows, and scales online businesses initially with WordPress and Joomla, and in 2016 I started specializing in Kajabi.
Interviews 156
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You Can Make Your Sales Data a Lot Better with a Little Discipline
Harvard Business
JUNE 13, 2017
economy in 2016. Too many sales teams (and other departments) enter data by hand but create fresh entries instead of searching their systems and updating existing accounts, which muddies their data sets. You can take a similar approach by arming sales with valuable information for engaging with prospects.
Sales 71
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Two Priorities to Build Up Russia’s Auto Industry: Exports and Innovation
BCG
OCTOBER 5, 2016
Article Wednesday, October 05, 2016. The domestic car market rebounded strongly after the global financial crisis to become the sixth-largest in the world—2.6 We analyzed the factors affecting Russia’s automotive market and developed three potential scenarios. million automobiles (cars and light trucks) sold in 2012.
Industry 98
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Importance of CRM Systems for Modern Businesses
Tom Spencer
FEBRUARY 2, 2019
This shift towards global markets turns out to be much more difficult than it seems. How do you operate in markets with different norms and values than the one in which you’re comfortable? To stay relevant in a market that never stops changing, companies must master the skill of “blitzscaling”. Blitzscaling. Importance of CRMS.
System 95
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Optimizing Portfolio Profit through DIPP-guided Resource Allocation
Epicflow
OCTOBER 9, 2024
In the 1980s, project management software packages often were marketed in terms of how well they performed what was called “cost/schedule integration.” If we are undertaking the project scope because of the value (contract price, sales revenue, market visibility, productivity improvement, mortality reduction, etc.)
Resources 130
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Good Cybersecurity Can Be Good Marketing
Harvard Business
SEPTEMBER 23, 2016
In fact, one of the keys to creating a successful online business in 2016 was to “ show people your site is secure and trustworthy.” Fast forward to 2016, and one can see Amazon using programs that were initially designed for marketing purposes to enhance security. 1-Click and Amazon Prime are two examples.
Marketing 70
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How Companies Are Already Using AI
Harvard Business
APRIL 14, 2017
Even the near-term outlook has been quite negative: A 2016 report by the Organization for Economic Cooperation and Development (OECD) said 9% of jobs in the 21 countries that make up its membership could be automated. Four years ago, an Oxford University study predicted 47% of jobs could be automated by 2033.
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Two Ways to Break into India’s Consumer Market
Harvard Business
OCTOBER 10, 2016
While India is the fastest growing major economy in the world today, some foreign companies are still struggling to enter the market there. However, recent developments have opened new doors for consumer product companies to expand their presence and sales in India, at much lower risks. Drop product prices and boost volume growth.
Marketing 70
70 How Managers Should Respond When Bribes Are Business as Usual
Harvard Business
NOVEMBER 16, 2018
Studies show that it’s also counterproductive resulting in lower profit margins, return on equity , and employee morale ; costly delays as players haggle over the size of the kickback; and poverty and poor governance in the markets where they’re paid. ” Identify “moon markets” and walk away.
Management 129
129 
Even Life-Saving Innovations Don’t Sell Themselves
Harvard Business
FEBRUARY 16, 2017
Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Develop and fund a sales and marketing capability from the outset.
Nonprofit 115
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K-Pop’s Global Success Didn’t Happen by Accident
Harvard Business
NOVEMBER 10, 2016
In July 2016, the mega-hit “ Gangnam Style ” by South Korean singer PSY surpassed 2.6 to Kazakhstan, and selects a few trainable and marketable individuals out of more than 300,000 applicants. Rather than market performers in a one-way manner, they nurture relationships with customers via social media.
Talent 129
129 Startups Are Turning Customers into Lobbyists
Harvard Business
OCTOBER 24, 2017
These have forced AirBnB, Tesla, and Uber to make costly concessions to their operating practices or to exit certain markets altogether. As expected, Calgary’s city council voted overwhelmingly against Uber in February 2016, forcing the firm to leave the city temporarily. Partner organizations. In the U.S.,
Government 121
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The 2016 Value Creators Rankings
BCG
OCTOBER 24, 2016
Article Tuesday, October 25, 2016. The 2016 rankings are based on an analysis of TSR at approximately 2,000 companies worldwide from 2011 through 2015. To arrive at this sample, we began with TSR data for nearly 44,000 companies provided by S&P Global Market Intelligence.
Insurance 40
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Thank you to our 2016 Silent Auction Donors & Volunteers!
Women in Consulting
SEPTEMBER 27, 2016
By: WIC Blog Admin. :: We are so grateful to everyone who contributed to the success of this year’s silent auction on September 15, 2016! Deb Siegle, Strategic Marketing Solutions ; www.marketingsolns.com. Ellen Grace Henson, Marketing Mechanics; www.mktgmech.com. Kathie Sherman, TenFour Marketing ; www.tenfourmarketing.com.
Banking 48
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Finding the Sweet Spot Between Mass Market and Premium
Harvard Business
OCTOBER 19, 2016
A decade ago, the Mach 3 razor was Gillette’s premium offering for men, until the Fusion line was launched in 2006 at a 40% price increase, followed by the Fusion ProGlide in 2010 and the Fusion Proshield Flexball in 2016—to name a few of the brand’s major releases. The product exceeded €10 million in first-year sales.
Marketing 70
70 How Organic Wine Finally Caught On
Harvard Business
APRIL 3, 2018
The paltry market for organic wine around the world belies the fact that over the past half century, countless organic winegrowers and vintners have dedicated great effort to creating a larger market for the category, without much success. While 6% of the wine sold at Systembolaget in 2011 was organic, by 2016 it was over 20%.
Chemicals 127
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5 Ways to Help Employees Keep Up with Digital Transformation
Harvard Business
SEPTEMBER 27, 2017
Unilever has acquired Dollar Shave Club , a young startup, for $1 billion in a move to introduce a new model of subscription sales. “Personal experience makes me a more effective marketer.” This shift gives CPGs an opportunity to gain rich insight into the tastes and habits that drive their sales.
Media 136
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Writing Your Résumé When Your Job Title Doesn’t Reflect Your Responsibilities
Harvard Business
MAY 16, 2017
Described by faculty as “the Hope Diamond among the many gems on staff” when received 2016 and 2013 Staff Excellence Awards. Meghna has been COO of a small market research company since she earned her MBA several years ago. into multiple global markets. Wouldn’t you want her running your department?
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ZS Associates Firm Profile
Management Consulted
NOVEMBER 6, 2016
Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. sales force teams. Where did ZS Associates begin, and what are they known for?
Case Interview 100
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Is Tesla Really a Disruptor? (And Why the Answer Matters)
Harvard Business
AUGUST 16, 2017
These include offering a more expensive product whose superiority shifts consumer buying patterns, a “blue ocean” alternative that redefines consumer expectations to create new market space, and a long period of growing revenue but shrinking profits that lead to industry collapse and reincarnation based on a new value proposition.
Automotive 133
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Top 10 Consulting Firms In New York
Management Consulted
FEBRUARY 5, 2017
McKinsey’s New York office recently received a perfect score for the 10th year in a row for the Human Rights Campaign Foundations 2016 corporate equality index, which focuses on the best places to work with regards to LGBT equality and gender equity for women. The office at NYC has grown quite a bit the past ~7 years.
Consulting 157
157 New Home Sales Near Post Crisis High
MishTalk
APRIL 25, 2017
New homes sales rose at a seasonally-adjusted annualized rate(SAAR) of 621,000 in March vs. an Econoday expectation of 588,000. All elements are kicking in for housing right now with prices showing strength, permits moving up, and also sales on the climb. percent for sales, offers room for further price gains ahead. months vs 5.4
Sales 42
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Why Microsoft Is Willing to Pay So Much for GitHub
Harvard Business
JUNE 6, 2018
To put this in perspective, Microsoft acquired LinkedIn for $26 billion in 2016 (7.2x Financial value is the stuff of business school and stock markets. It’s about multiples of revenue or earnings, sales growth, profit margins, and management theory. Microsoft’s $7.5 So why the difference?
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How Pharma Companies Can Keep Winning in China’s Changing Market
BCG
NOVEMBER 22, 2016
Focus Tuesday, November 22, 2016 Big shifts are underway in China’s pharmaceutical market. They will shape the marketplace for more than 90% of drug sales for the next decade for multi-national corporations and domestic players.
Marketing 40
40 
Nearly Half of Companies Say They Don’t Have the Digital Skills They Need
Harvard Business
JULY 28, 2017
Compare that with 67% and 66% in 2016 and 2015, respectively. It’s not that employees are getting less tech-savvy; it’s that the market demands more of each and every one of them. In PwC’s 2017 Global Digital IQ Survey, 52% rated their digital IQ as strong.
Company 133
133 
11 Best Consulting Blogs: Read These Blogs To Grow Your Consultancy
Tsavo Neal
MARCH 30, 2017
Rather than blogs focused on a particular consulting industry, I’m listing blogs that are focused on business development, marketing, and sales for consultants and independent professionals. The Zipursky cousins are marketing masterminds, and have a deep expertise in how consultants can build a thriving consultancy.
Consulting 120
120 What Multinationals Need to Do to Succeed in Africa
Harvard Business
DECEMBER 7, 2018
Africa shows every sign of being the world’s next big growth market. It is home to more fast-growing economies than any other region, hundreds of successful big companies, and an urbanizing consumer market whose spending outstrips that of India. lucydphoto/Getty Images. billion by 2050. Further Reading. Add to Cart.
Case Studies 71
71 
China’s Consumers Stay the (Slightly Slower) Course
BCG
JUNE 20, 2016
Article Monday, June 20, 2016. China’s economy continues to make global headlines, with each uptick or downtick in GDP growth, industrial output, retail sales, or other measure pored over like tea leaves for what it portends. trillion over the next five years would be comparable to the world’s adding a consumer market 1.3
Course 69
69 
For Some Platforms, Network Effects Are No Match for Local Know-How
Harvard Business
JULY 26, 2018
Three months after the sale, in June 2018, Toyota decided to pour $1 billion into Grab, in a bid to expand other offerings in the region including food delivery and electronic payments. Uber’s setback in the international market, however, wasn’t its first. When and how can a smaller local player fend off a global giant?
Recruiting 125
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To Survive, Health Care Data Providers Need to Stop Selling Data
Harvard Business
JUNE 14, 2017
And ease of access means ease of market entry: Emerging data providers can get on their feet quickly and create new sources of competition. But as more data and more data providers flood the market, a competitive position based solely on data becomes impossible to defend. These firms regard data as the source of business value.
Data 109
109 
Brazil, Russia Cancel Debt Auctions; Head-in-Sand Move Won't Work
MishTalk
FEBRUARY 5, 2014
Russia Cancels Debt Auctions Second Week Yesterday, Reuters reported Russia cancels domestic bond auction citing market conditions Russia''s finance ministry cancelled its weekly domestic bond auctions for the second week in a row on Tuesday, saying in a statement the decision was "based on an analysis of current market conditions".
Resumes 72
72 The Best Retailers Combine Bricks and Clicks
Harvard Business
MAY 30, 2016
Sure enough, the Census Bureau just released data showing that online retail sales surged 15.2 percent between the first quarter of 2015 and the first quarter of 2016. More than 20 years after the internet was opened to commerce, the Census Bureau tells us that brick and mortar sales accounted for 92.3 Looking only at that 15.2
Retail 70
70 
Survey: Female Founders Are (Finally) Paying Themselves More
Harvard Business
JUNE 26, 2018
Nashville-based entrepreneur Sherry Deutschmann built her company, LetterLogic, into an enterprise with $40 million in revenue before selling it to a private equity firm in 2016. Her board encouraged her to finally take a pay hike.
Survey 123
123 Recessions Push People to Buy Cheap Things, Which Just Makes Everything Worse
Harvard Business
MAY 12, 2017
labor market is like an aging athlete; it is taking longer and longer to recover from recessions. The next recession, which came in 2001, was short and mild (GDP barely fell), but it took four years for the job market to heal, prompting the Federal Reserve to administer the economy a long course of low interest rates. In the U.S.
Sales 71
71 This Program Uses Lean Startup Techniques to Turn Scientists into Entrepreneurs
Harvard Business
MARCH 7, 2017
” It slowly dawned on the pair that they would have to come up with another avenue to market their technology. It wasn’t something he could go to market with, but it was good enough to show potential customers. That allowed him to learn even more about what the market was demanding from wearables.
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