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Data is now the critical tool for managing many corporate functions, including marketing, pricing, supply chain, operations, and more. Furthermore, the predictive models created by big data methodologies do not incorporate the manager’s unique knowledge of the business. But is the pendulum starting to swing too far? .”
McKinsey’s New York office recently received a perfect score for the 10th year in a row for the Human Rights Campaign Foundations 2016 corporate equality index, which focuses on the best places to work with regards to LGBT equality and gender equity for women. With HQ in New York, firm practices are based on the EVA methodology.
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A new methodology, which we call customer-based corporate valuation (CBCV), holds the answer to both of these – and other similarly critical – questions. We apply the methodology to two public companies, DISH Network and Sirius XM Satellite Radio, to show that the methodology has excellent performance in practice.
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