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Article Friday, November 11, 2016. We refer to these as turnaround and restructuring efforts. Sales numbers may be stable, or even growing, yet profitability has begun to decline. Sales are now stagnating or declining, while profit margins turn markedly negative. Typically, business problems unfold in three phases.
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During the Immelt era, the dominant mode had been of strategy by way of mergers, acquisitions, and divestitures (MA&D), including most recently the disastrous merger of the GE oil and gas business with Baker Hughes in 2016. In the fall of 2017 under Flannery, MA&D unsurprisingly became GE’s turnaround strategy tool.
He noted his accomplishments in several areas: strategy development and execution, branding and marketing, sales, partnerships, and IP. At Axion, I created—from scratch—the commercial infrastructure and sales strategies that led to a 23X growth in customers and a greater than 90% YOY retention rate. 75M to more than $14.5M
This matters because ticket sales, merchandise, etc. This uncertain work environment is hurting ticket sales for a lot of places because the traffic patterns are different. There is a lesson for all of us in Barnes and Nobles’ turnaround: “If you want to sell music, you have to love those songs.”. So I figured I’d throw it in.
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