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What Creativity in Marketing Looks Like Today

Harvard Business

Each outbound communication is measured individually for immediate ROI. Marketers are adopting the business practices of entrepreneurs such as lean startup and agile development. These members are 2.6 times more likely to stay with Kaiser Permanente two years later.

Marketing 134
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How My Company Created an Apprenticeship Program to Help Diversify Tech

Harvard Business

In January 2017 we partnered with Colleen Showalter from the local Boys and Girls Club (BGC) in Portland, Oregon, and asked if they would help us recruit new talent, ages 18 and above, from underrepresented groups. We selected 15 people from that group who demonstrated strong work ethic, grit, and excitement for the program.

Company 128
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How One CMO Revamped Her Role

Harvard Business

” The email contained a link to a 2017 article one of us wrote for HBR, and suggested the CMO read it before their meeting. ” Like many of the CMOs described in the 2017 article, she was initially hired to focus on downstream commercialization roles, such as overseeing advertising.

Agile 70
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How to Stop Micro-Managing Your Team

Organizational Talent Consulting

It is a high ROI investment into your success and business growth. Key #3: Agility Once leaders appropriately understand the follower's needs, they must be agile with their approach to the proper level of support, motivation, and direction needed. Here are three keys to effectively partnering for performance. Zigarmi, D., &