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Over a period of years, every GE senior manager would learn the lean startup methodology, and GE would be the showcase for how modern companies use entrepreneurial management to transform culture and drive long-term growth. In June 2017 the board “retired” Immelt and promoted John Flannery to CEO. Then it wasn’t.
In contrast, our scale up methodology assumes that selfless contributions of time and resources – donating blood, if you will – for growth can only go so far. We taught lending officers how to talk to businesses that were afraid that taking debt onto their balancesheets was riskier than maintaining a flat-growth business.
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