Remove 2017 Remove Development Remove Marketing
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Global Capital Markets 2017: Mastering the Value Migration

BCG

Report Tuesday, May 02, 2017. BCG’s sixth annual study provides a detailed examination of key market developments, current trends, and the steps that various types of players must take to thrive.

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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Reading Time: 4 minutes. Types of MMM. Case Study. Conclusion. Image: Pexels.

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Overcoming the fear of marketing yourself

Jacq Hackett Consulting

To build a successful business, not only will you have to leverage your existing network of colleagues who are working within organisations you want to consult to, but over time you’ll also need to develop a broader network of potential clients. Develop a brand. And don’t forget to make sure that people have your new contact details.

Marketing 120
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Overcoming the fear of marketing yourself

Jacq Hackett Consulting

To build a successful business, not only will you have to leverage your existing network of colleagues who are working within organisations you want to consult to, but over time you’ll also need to develop a broader network of potential clients. Develop a brand. And don’t forget to make sure that people have your new contact details.

Marketing 120
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Will Cognitive Computing Disrupt the High-Skill Labor Market?

Tom Spencer

Definitions are still being developed in this emergent field, but it would seem safe to say that artificial intelligence is a broader discipline that encompasses natural language processing, social intelligence and machine learning among other tools, many of which a cognitive computing system also uses.

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Lights, Camera, Impact with Adrian Salisbury: Attract Consulting and Coaching Clients Using Video

Consulting Matters

He paints a vivid picture of his early course development, which focused on long tail keywords, and the art of crafting a concise yet impactful three-page website. We exchange insights with Adrian on the persuasive power of video as a tool for establishing trust and fostering deeper connections with viewers.

Video 156
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Consultant Marketing Trust Barometer

Jerry Fletcher

Income inequality is the most significant factor in developed countries like the USA 56% of the population worldwide believe that Capitalism does more harm than good in today’s world 83% of employees fear losing their jobs Government and media are perceived to be incompetent and unethical Business is seen as the only competent institution.