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Leading Management Principles of the World’s Top Shipbuilders

Epicflow

Hyundai Heavy Industries Hyundai Heavy Industries (HHI) is a top South Korean shipbuilding company that holds roughly a 15% share of the world’s shipbuilding market. HHI had delivered more than 2,150 ships to 320 shipowners in 51 countries as of 2017. billion in revenue by 2022.

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2017 Message From The Chair

IMC USA

We will expand this presence in 2017. A special thank you to Manola Robison and Angela Dingle for their efforts in developing each of these opportunities. A reclassification of the archived offerings and additional search options is planned for the second quarter of 2017. Archived sessions are available on the website.

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How Companies Can Champion Sustainable Development

Harvard Business

Given political climates around the world and a new wariness around international cooperation, the private sector could find itself in the hot seat: trying to pick up the slack on big issues from climate change to sustainable development. The problem is that the private sector is not easily organized to create or bolster public goods.

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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134
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Why Marketing Analytics Hasn’t Lived Up to Its Promise

Harvard Business

The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8% Data-Driven Marketing.

Marketing 132
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Global Capital Markets 2017: Mastering the Value Migration

BCG

Report Tuesday, May 02, 2017. BCG’s sixth annual study provides a detailed examination of key market developments, current trends, and the steps that various types of players must take to thrive.

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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Reading Time: 4 minutes. Types of MMM. Case Study. Conclusion. Image: Pexels.