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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Consider Product ABC from a leading retailer. Reading Time: 4 minutes. Case Study.

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Bulger Partners – Strategy Consulting for the Software Economy

Management Consulted

The firm does a significant amount of diligence work for PE firms, and also performs an assessment of their ability to compete from a technical and product standpoint for tech acquirers – Bulger Partners is the only firm in the industry currently providing this service. Marketing and Ad Tech. Healthcare IT. Consumer Internet.

Software 165
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Will Cognitive Computing Disrupt the High-Skill Labor Market?

Tom Spencer

She danced to requests and wittily answered customers’ questions on topics which ranged from product information and weather forecasts to their love life. An Economist report entitled “Lifelong Learning: How to survive in the age of automation”, which appeared in the 14th-20th January 2017 edition, provides useful insights on this question.

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Making a Sale in 2017

Martinka Consulting

Not as in selling a business but selling your product or service. It’s inevitable whenever I’m working with a business owner client the subject ends up on sales (often combined with marketing). The post Making a Sale in 2017 appeared first on Martinka Consulting. Who can you help? What will you do for them?

Sales 40
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Leading Management Principles of the World’s Top Shipbuilders

Epicflow

Hyundai Heavy Industries Hyundai Heavy Industries (HHI) is a top South Korean shipbuilding company that holds roughly a 15% share of the world’s shipbuilding market. HHI had delivered more than 2,150 ships to 320 shipowners in 51 countries as of 2017. billion in revenue by 2022.

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Impact of Data Analytics in Consulting

Tom Spencer

Finding valuable insights: Structured and unstructured data sources can uncover patterns and relationships that reveal customer needs, expose system vulnerabilities and improve productivity and performance. This can significantly cut time in the market and improve quality.

Data 106
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Building a Resilient Global Enterprise Inspired by Biology

BCG

Article Wednesday, February 22, 2017. Many global enterprises today have succeeded by following a simple recipe: procure, manufacture, and assemble in the lowest-cost locations, link these using reliable, standardized logistics and information technology, market the resulting products globally, and book profit in low-tax havens.