Deep Dive into Customer Segmentation (Part 1 of 2)
Tom Spencer
JUNE 6, 2020
Due to the boom of the internet, nearly one third of apparel and footwear was sold online in 2018 (vs 1% in 2010). To understand the target customers on this level, methods such as focus groups, surveys, interviews, and case studies can be successful. Psychographic segmentation.
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