Remove 2018 Remove Case Studies Remove Marketing
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The Future of Digital Regulation: A Case Study of the GDPR

Tom Spencer

Cryptocurrency, electric and self-driving cars, 5G bandwidth, and the Internet of Things represent some of the technologies with the greatest market potential for the upcoming decade, and so making predictions on how they will develop is a key task of any management consulting firm. GDPR and the problematic Article 17. Final thoughts.

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The Consultant’s Guide to SEO in 2018 (And Beyond)

Tsavo Neal

Brian Dean, SEO genius and founder of Backlinko, released an amazing guide on how to rank at the top of Google for 2018. What’s working now is going to work in 2018. Speaking on a podcast is the digital equivalent of Speaking, one of the 5 marketing musts for consultants. The big takeaway?

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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more.

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Engaging Employees in Health Care Data Security

Harvard Business

Consider that in just the first two months of 2018, 24 health care provider organizations reported data breaches affecting over 1,000 patients each, a 60% increase over the same time period last year. No two organizations are the same, and neither are the cultures and contexts in which they operate.

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Digital Growth Depends More on Business Models than Technology

Harvard Business

These include manufacturing, budgeting, planning, sales and marketing, and customer service. Forbes hailed it as a veritable case study “on how digital transformation leads to business value.” Any consumer or service company that doesn’t have a digital component certainly should; this is 2018, after all.

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What Multinationals Need to Do to Succeed in Africa

Harvard Business

Africa shows every sign of being the world’s next big growth market. It is home to more fast-growing economies than any other region, hundreds of successful big companies, and an urbanizing consumer market whose spending outstrips that of India. One compelling case study is that of SABMiller. billion by 2050.

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Free Yourself and Business from Market Myopia

Organizational Talent Consulting

Market myopia is the lack of ability to see the bigger picture. Here are three leadership practices to free yourself and your organization from market myopia. link] Escaping market myopia involves the leadership practices of strategic thinking, acting, and influencing. Then you might be suffering from market myopia.