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November 2018 Newsletter

IMC USA

C2M Live, November 13, 2018 2:00 PM EDT. The ROI of Certification for Consultants: Have you been thinking of getting certified in 2019? Join IMC USA consultants for our November 13, 2018 C2M Live! Chatroom - November 16, 2018 2:45 PM EDT - 4:00 PM EDT. This year’s national award presentations occurred on Oct 6, 2018.

Ethics 100
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What Your Moonshot Can Learn from the Apollo Program

Harvard Business

” The notion of moonshots is a hugely appealing idea, whether you are an enterprise working on a market innovation, a nonprofit organization tackling societal problems, or a government trying to govern better. SpaceX, taking a page from NASA’s playbook, just announced that it will fly tourists around the moon in 2018.).

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Why Companies Are Creating Their Own Coworking Spaces

Harvard Business

As of June 2018, corporate occupiers make up roughly one-quarter of WeWork’s members and revenues. While open houses welcome almost everyone as part of their marketing and outreach efforts, campsites carefully vet participants according to expertise, personality, or cultural fit. The latter is crucial.

Company 127
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Healthcare Branding: The Need for a Strong & Unique Brand

Tom Spencer

Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. Serves as the foundation for marketing communications. Understand the Market. So, what benefits can hospitals gain from investing resources into brand positioning? Builds trust.

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How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. ” Of course, this type of real-time, one-to-one marketing is easier said than done.

Retail 79
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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

B2B 60
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Success with the Internet of Things Requires More Than Chasing the Cool Factor

Harvard Business

Gartner recently estimated that through 2018 “80% of IoT implementations will squander transformational opportunities” and fail to monetize IoT data. But chasing the cool factor can lead to compromised ROI. But if IoT partners focus on the business challenge, they will capture new levels of ROI. Insight Center.

ROI 71