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How Grocery Stores Should Respond to the Growth of Online Markets

Harvard Business

During 2020-21 online grocery shopping soared from 3.4% to double digits as Covid-19 made customers reluctant to go into stores. Post Covid, online grocery shopping is still high, forecasted by Forrester (2021) to hit 10.4% How will grocery retailers service this new demand stream?

Retail 234
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Rebuilding Brand Loyalty: The Rise of Founder-Led Marketing

Tom Spencer

One answer lies in founder-led marketing, a relatively new concept, but one taking the social media world by storm. We can get a better understanding of how effective founder-led marketing can be by considering two recent success stories. In aB2Bcontext, your USP might focus on efficiency, cost savings, or technical performance.

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Friday Fusion: September 11, 2020

Tsavo Neal

If you’d like to see a list of the best personal websites, why they have them, and what they put on them, check out my new post: > 29 Best Personal Websites 2020 (And Why They Have Them) – Tsavo Neal. More info below [link] — Sahil (@shl) August 6, 2020. Sahil (@shl) September 1, 2020. with this email….

Resumes 78
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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 130
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Combatting COVID-19 in Emerging Markets

Tom Spencer

Much less emphasis has been placed on developing tools suitable for emerging markets and the businesses in these economies. Obstacles in Emerging Markets. Emerging markets face a unique challenge when it comes to deploying technology to fight COVID-19 due to the large role that informal markets play in these economies.

Marketing 104
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Friday Fusion: August 28th, 2020

Tsavo Neal

Finding a niche — a small, specialized section of the population — makes your marketing much easier. An army of robots is freely available – it’s just packed in data centers for heat and space efficiency. The post Friday Fusion: August 28th, 2020 appeared first on Tsavo Neal. It creates the “that’s me!”

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Friday Fusion: September 4th, 2020

Tsavo Neal

If you’re looking for my favorite way to get traffic — content marketing with SEO — check out my answer here ). The best format to choose is the one you can create, one your readers would buy — and, most importantly, one that helps them get a result the fastest or in the most efficient way. You can’t skip this step. Use Webflow.