article thumbnail

Rebuilding Brand Loyalty: The Rise of Founder-Led Marketing

Tom Spencer

One answer lies in founder-led marketing, a relatively new concept, but one taking the social media world by storm. We can get a better understanding of how effective founder-led marketing can be by considering two recent success stories. million the following year. Here are 3 actionable strategies that you can use to get started.

article thumbnail

How Grocery Stores Should Respond to the Growth of Online Markets

Harvard Business

During 2020-21 online grocery shopping soared from 3.4% to double digits as Covid-19 made customers reluctant to go into stores. Post Covid, online grocery shopping is still high, forecasted by Forrester (2021) to hit 10.4% How will grocery retailers service this new demand stream?

Retail 234
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Marketing Predictions For 2020

Henry DeVries

Here are some predictions for the future of digital marketing in the year 2020 and beyond from some thought leaders I polled, plus a few of my own prognostications.

article thumbnail

Demand Generation Consulting: How Consultants Create Demand Generation Machines

Consulting Success

Demand generation is a specific marketing strategy that looks to create awareness and interest in your firm’s services. as an unknown brand back in Sep 2020. Are you looking to create a “demand-generation machine” for your consulting business so that you can fill your pipeline full of high-quality buyers?

article thumbnail

2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

article thumbnail

Great Depression 2020?

CaseInterview.com

I’ve been noticing that there are questions lately about what caused the Great Depression and whether we’re at risk of something similar in 2020. Now, let me elaborate on why, despite coronavirus, a drastic drop in many consumer sectors, and stock market values plummeting, I don’t think we will have another Great Depression.

Banking 119
article thumbnail

Before You Plan for 2021, Do this 2020 Review

Consulting Matters

If 2020 has taught us anything, we don't always have control over all the things we put into typical annual plans, complete with SMART goals and actionable strategies. What is IN is cultivating smart habits that keep you in tune with your market and allow you to respond to them with ease and confidence. That type of planning is OUT.

Exercises 156