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Rebuilding Brand Loyalty: The Rise of Founder-Led Marketing

Tom Spencer

One answer lies in founder-led marketing, a relatively new concept, but one taking the social media world by storm. We can get a better understanding of how effective founder-led marketing can be by considering two recent success stories. Here are 3 actionable strategies that you can use to get started.

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Demand Generation Consulting: How Consultants Create Demand Generation Machines

Consulting Success

Demand generation is a specific marketing strategy that looks to create awareness and interest in your firm’s services. as an unknown brand back in Sep 2020. Are you looking to create a “demand-generation machine” for your consulting business so that you can fill your pipeline full of high-quality buyers?

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How Grocery Stores Should Respond to the Growth of Online Markets

Harvard Business

During 2020-21 online grocery shopping soared from 3.4% to double digits as Covid-19 made customers reluctant to go into stores. Post Covid, online grocery shopping is still high, forecasted by Forrester (2021) to hit 10.4% How will grocery retailers service this new demand stream?

Retail 234
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Before You Plan for 2021, Do this 2020 Review

Consulting Matters

If 2020 has taught us anything, we don't always have control over all the things we put into typical annual plans, complete with SMART goals and actionable strategies. What is IN is cultivating smart habits that keep you in tune with your market and allow you to respond to them with ease and confidence.

Exercises 156
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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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Before You Plan for 2021, Do this 2020 Review

Consulting Matters

If 2020 has taught us anything, we don't always have control over all the things we put into typical annual plans, complete with SMART goals and actionable strategies. What is IN is cultivating smart habits that keep you in tune with your market and allow you to respond to them with ease and confidence.

Exercises 156
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29 Best Personal Websites 2020 (And Why They Have Them)

Tsavo Neal

I’m a brand strategist at heart, so we always start by developing a brand strategy to guide not just the website project, but all aspects of the personal brand. Spend more time thinking about your brand strategy and how you’re gonna communicate in a way that connects with the right people and makes them see the value of what you’re doing.

Resumes 190