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Through the power of founder-led marketing, Aimee was able to scale Odd Muse from revenue of around $550,000 in 2021 to over $2.2 Dhruv and Aimee both founded B2C startups. million the following year. A look into her personal social media account (@aimeesmalex on Tiktok) can help determine her strategy.
In its research, “The Forrester Tech Tide : Sales Technologies, Q1 2021,” Forrester finds that digital “front doors” are now the primary way that sales prospects connect with brands—80% of B2B sales will take place in remote and digital settings, elevating the roles of data insight, digital content, and inside sales in the sales process.
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