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Through the power of founder-led marketing, Aimee was able to scale Odd Muse from revenue of around $550,000 in 2021 to over $2.2 In aB2Bcontext, your USP might focus on efficiency, cost savings, or technical performance. Dhruv and Aimee both founded B2C startups. million the following year.
In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon. The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises.
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