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Through the power of founder-led marketing, Aimee was able to scale Odd Muse from revenue of around $550,000 in 2021 to over $2.2 She shares her personal struggles, such as with anxiety, time management, and being the youngest person in the room. Dhruv and Aimee both founded B2C startups. million the following year.
In its research, “The Forrester Tech Tide : Sales Technologies, Q1 2021,” Forrester finds that digital “front doors” are now the primary way that sales prospects connect with brands—80% of B2B sales will take place in remote and digital settings, elevating the roles of data insight, digital content, and inside sales in the sales process.
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