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Rebuilding Brand Loyalty: The Rise of Founder-Led Marketing

Tom Spencer

Consumers are no longer swayed by just a great product, but seek more than that, craving authenticity and a genuine connection to the brand. Through the power of founder-led marketing, Aimee was able to scale Odd Muse from revenue of around $550,000 in 2021 to over $2.2 Dhruv and Aimee both founded B2C startups.

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B2B sales will never be the same

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In its research, “The Forrester Tech Tide : Sales Technologies, Q1 2021,” Forrester finds that digital “front doors” are now the primary way that sales prospects connect with brands—80% of B2B sales will take place in remote and digital settings, elevating the roles of data insight, digital content, and inside sales in the sales process.

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