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Rebuilding Brand Loyalty: The Rise of Founder-Led Marketing

Tom Spencer

Through the power of founder-led marketing, Aimee was able to scale Odd Muse from revenue of around $550,000 in 2021 to over $2.2 She shares her personal struggles, such as with anxiety, time management, and being the youngest person in the room. Dhruv and Aimee both founded B2C startups. million the following year.